OpenAI just hired its first chief marketing officer.

Kate Rouch, the former CMO of Coinbase, has been hired by OpenAI to lead its marketing efforts, Ad Age reported.

OpenAI has been padding out its c-suite this year: It hired Sarah Friar as chief financial officer, Kevin Weil as chief business officer, Scott Schools as chief compliance officer, and Aaron Chatterji as its chief economist. Notably, they haven’t hired a CTO to replace Mira Murati, who recently departed.